Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
The ‘science’ of Christmas online
Science makes everything better. Seriously, it’s a proven fact. So of course I did some analysis about Christmas and found some surprising insights. Don’t get fooled by the unicorns-and-rainbows myths about the holidays anymore. Here’s the science.
The figures compiled here are the most authoritative view you’ll get on the social influence of reindeer, gift buying and just how which social networks you’re on affect where you’ll be placed on Santa’s “naughty or nice” list. Enjoy and Merry Christmas and Happy New Years!
