Everlytic is more connected to its business partners than ever before. This is after South Africa’s most trusted bulk communication platform company held its…
When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media…
Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier,…
If you’re looking for a load of retweets, something which will inevitably help push your Twitter handle out there, then you should probably start…
People in traditional marketing and sales teams have known for years and years that if you want someone to take a specific action, you…
Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr….
I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my…
One of the quickest growing social media platforms on the web at the moment is Instagram, but there’s a lack of marketing data about…
I’ve had several conversations about the email subscription popups new visitors to sites are likely to see. Many of the most experienced people in…
There are all sorts of tools out there for measuring social media sentiment. They’re incredibly useful to brands and journalists alike. But what if…
Data about Pinterest is sparse because it’s been slow to release its API, but I was able to utilise search engine APIs to pull…