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Infographics

  • Y’arr! Here be the state of online piracy

    By on 12 August, 2015

    While services such as Netflix are proof that people are willing to pay for online content, they don't seem to have curbed the growth of online piracy. In fact, the rapid growth and adoption of technologies mean that piracy is growing across a variety of media, including video, music, adult content, and books and magazine. In 2014 alone, says app protection company Arxan, it's estimated that the unmonetized value of pirated digital media assets reached US$109 000 000 000. If you're a little blinded by all those zeroes, that's US$109-billion. And in 2015, the total number of pirated assets...

  • This infographic shows you the real difference between UX and UI designers

    By on 6 July, 2015

    To people outside the digital space, a designer is a designer. Dig a little deeper and you quickly realise that there are many different spheres within the field. Even digital veterans though sometimes battle with the difference between User Experience (UX) and User Interface (UI) designers. In order to try and clear up some of the confusion, design crowdsourcing site Zilliondesigns has produced an infographic detailing the differences between the two professions. Read more: 4 big trends shaping the UX design space And it goes beyond just saying that one deals with user interfaces, while the other deals with...

  • This nifty infographic shows you everything you need to know about WhatsApp

    By on 25 May, 2015

    This infographic by ShopOnLess sheds some 47 facts and figures on WhatsApp that will keep you in the know about the world's most popular instant messenger. Started in 2009, WhatsApp has around 800 million active users to date. You probably knew that already, heh? But did you know though that an estimated 27% of the internet's selfies are shared via the instant messaging platform or that India is the company's most active demographic, representing 10% of its users. Oh, and it only has 55 employees. Read more: WhatsApp continues to surge, gaining 100 million new users in just four months Last year, WhatsApp...

  • Twiplomacy: how the world’s most powerful politicians, diplomats use Twitter

    By on 29 April, 2015

    Twitter has become an immensely powerful political tool. But it's not just presidents and popes using the social network to push their messages across. More than half of the world’s foreign ministers and their institutions are active on Twitter. But are they all using it in the same way? According to the most recent Twiplomacy study by research house Burson Marsteller, governments are putting more effort into their social media communication and are including more visuals and videos in their tweets. Some, such as the @Elysee Palace, are regularly posting six-second Vine videos to summarise state visits or to cheer...

  • Here’s what you need to know about becoming an Instaguru [Infographic]

    By on 13 January, 2015

    In the wake, first of Myspace, and then Facebook and Twitter, popularity to create an online space for one’s self, opinions, or company began to rise. People began posting photos and updating statuses – what they were doing, what they wanted, and companies found an almost direct highway into their targeted clients’ minds. Brands began creating sites and advertising less from billboards or train banners, and instead moved the markets online. And the emphasis, slowly, became less about what hot new deals were selling and more about the content the company had to offer. But with the rise of...

  • Does the country you live in determine how you use your mobile? [Infographic]

    By on 12 December, 2014

    It's almost become cliche to say that we live in a mobile world. The thing about cliches though is that they often have more than a grain of truth about them. This is especially true when it comes to mobile. Think about it. There are around 2-billion smartphone subscribers on the planet, with sub-Saharan Africa alone set to have more than half a billion of its own smartphone subscribers by 2020. The money is following people's user habits too, with mobile search adspend set to overtake desktop by as soon as next year. But those are generalities. Can we...

  • Triple your Instagram following with these simple steps [Infographic]

    By on 21 November, 2014

    Instagram has come a long way from being the glorified breakfast image board it once was. As a result, it's now fairly tricky for croissant-loving novices to cultivate their online presence. Not only is it difficult to garner a reliable following, it's pretty difficult to juggle between pandering to those who follow you and posting what you enjoy. "Will my followers enjoy pictures of my lunch everyday?" is probably something that gets pondered by Instagram users often. While Instagram can be a fruitful way to grow your online brand and social presence, like every network there are a few key points one...

  • 6 ways to avoid the dark side of social media [Infographic]

    By on 3 October, 2014

    We live in a social world. If Facebook's billions of users aren't evidence enough of that, or the swarms of articles on social media on this site aren't enough to convince you of that, consider the fact that one of the first things the Chinese government did when protests started erupting across Hong Kong was to block Instagram. Social has changed the way we interact with brands, friends and the world at large. It's helped inspire revolutions and has been blamed for sparking civil unrest (often erroneously), There is however a dark side to this all. Aside from the...

  • How are South African publishers, agencies using tablets?

    By on 29 September, 2014

    Depending on who you ask, tablets have either become incredibly expensive coasters or are a technology that hasn't even come close to reaching its full potential. Whatever the future of the device though, you can't get around the fact that the market is still growing, albeit at much slower rates than before. For publishers and agencies alike then, there is still very definitely a case to be made for being able to produce content that can be viewed easily on tablets. But how well has the South African digital space adapted to the tablet? A few answers might lie in the...

  • Meet the four geeks who actually run the world of tech

    By on 8 August, 2014

    These days, the world of tech is no longer the murky, obscure thing that makes your computer or television work. Today we are all so immersed in tech that Silicon Valley and its key tech players are celebrities to us. Silicon Valley is the new Hollywood, and just like Tinsel Town it is not always the brightest or the most talked about stars that are the real movers and shakers of the space. Google, Facebook and "real life Tony Stark (Iron Man)" Elon Musk may be in constant orbit of our tech planet, but before their stars went supernova there...

  • Human touch, actual actions sweep Indian PM past White House in global Twitter rankings

    By on 27 June, 2014

    In a tight, non-politically driven race, Indian Prime Minister Narendra Modi (5.01-million) has now overtaken the White House (4.99-million) in Twitter followers, to become the fifth-most followed politician in the world. Unlike the White House tweets, Modi sidelines quotes and instead concentrates on enacting positive change through his 140-word imposed limit. Had fruitful meetings with CMs & detailed presentations with Ministers & Officials. Together we will take India to greater heights. — Narendra Modi (@narendramodi) June 26, 2014 By way of comparison, here's a typical White House tweet. "Cynicism is popular these days, but hope's better." —President Obama — The White House (@WhiteHouse)...

  • How to get the most likes: The science behind #selfies [infographic]

    By on 21 May, 2014

    Ever wonder why some selfies take off and others fizzle? Well Dan Zarrella of HubSpot recently compiled a data set of 160 000 selfies to get to the bottom of it. Zarrella drew images from Instagram and analyzed their text, tags, colour composition, and filter usage. The results are pretty fascinating, with #drunk coming in as the least successful hashtag, and #pretty as the most. So stop posting your pretty drunk selfies, because we all know they're actually just average. Also, did you know that Willow is the most popular filter? Check out the infographic below and let us know...

  • Here’s who dominated online conversation during the South African election [Infographic]

    By on 8 May, 2014

    On Wednesday, millions of South Africans took to the polls for the country's fifth democratic national election. While the results hardly seem likely to throw up any serious surprises, the election important in at least one very serious respect: it was the country's first time real-time, tweeted election. But how accurately did the online conversation reflect what was actually happening at the polls? Not very, as it turns out. According to online insights and monitoring company BrandsEye, which has been tracking online conversation around the elections for a good few months now, South African ruling party, the ANC, still...

  • #OscarTrial: the social media stats the week Pistorius testified [Infographic]

    By on 11 April, 2014

    It's been a stand out week in the murder trial of Olympian Oscar Pistorius -- but you didn't have to be in a court room in South Africa to know that. The proceedings in the North Gauteng high court have been shared around the world through live streams, news articles, word of mouth and not least, Twitter. So just how much is the online space wrapped up in the case? As Pistorius takes to the stand again today, new data from online monitoring and insights company BrandsEye provides a glimpse into the spikes in conversation since the accused began testifying....

  • Joburg, football and Mandela: how Africa tweets [Infographic]

    By on 12 March, 2014

    By now, you're probably familiar with a couple of important stats around Africa, such as the fact that the continent has a population of over one-billion people, around half of whom are under the age of 25 or that it's home to six out of the world's 10 fastest growing economies. But how do we much about how it tweets? Well, thanks to research from strategic communications agency Portland we can at least get a clearer idea of what Africans were tweeting about during the last three months of 2013. The data, which the company took from all the...