Human touch, actual actions sweep Indian PM past White House in global Twitter rankings

twip lead

In a tight, non-politically driven race, Indian Prime Minister Narendra Modi (5.01-million) has now overtaken the White House (4.99-million) in Twitter followers, to become the fifth-most followed politician in the world. Unlike the White House tweets, Modi sidelines quotes and instead concentrates on enacting positive change through his 140-word imposed limit.

By way of comparison, here’s a typical White House tweet.

These statistics, along with many others have been combined into a mega who’s who list of popular political figures and institutions, care of the Twiplomacy data-scraping tool and global PR firm Burson-Marsteller.

Modi uses Twitter as a power tool to broadcast his messages,” says the study, which also lists the top most followed politicians in the world including US President Barack Obama (43-million), Pope Francis (14-million) and Indonesian President Susilo Bambang Yudhoyono (5-million).

Modi’s new Twitter supremacy impresses and 643 twitter-loving political leaders worldwide are tearing up the social media sphere. More fun facts:

  • PresidenciaMX, the twitter account of the Mexican Presidency, posts the most tweets per day with an average of 78
  • There are 156 965 474 followers of all 643 political leader twitter accounts
  • Argentina’s President Cristina Fernández de Kirchner has the most followers in Latin America (2.9-million)
  • Obama was the first political figure to sign up on Twitter, and sent his first tweet 5 March 2007 as the then, Illinois 
  • Few world leaders tweet personally, save for Finnish Prime Minister designate Alext Stubb, Swedish Foreign Minister Carl Bildt and Estonian President Toomas Henrik Ilves
  • World leaders post on average, 4 tweets per day and as of June 2014, have tweeted a combined 1 932 002 times.

But what of Africa’s political figures? The infographic below outlines the strides African leaders have taken to connect with the little people.




Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.