Snapchat is a formidable and ever-growing social network, but it remains a fairly misunderstood one for brands and companies. Hell, even individuals who are new to the platform are often bewildered by the odd UI and strange layout.
But while it might seem daunting, with its over 100-million users, Snapchat is a platform that can be used to great effect for your personal and company’s brand.
While Snapchat Discover plays host to a rather select and elite set of companies willing to pay huge fees for space (and in some cases, receive up to 19-million views per month), there are other ways brands can leverage Snapchat as a free platform.
This nifty infographic, crafted by M2 On Hold, explains exactly how brands can do this.
Feature image: Maurizio Pesce via Flickr