What if you could have more Twitter followers than Lady Gaga?

What if you could have a million Twitter followers for a day? What would you do?

Well, you might just have the chance to find out. A new site, called Fame, selects a winner from the pool of people who’ve connected to it via Twitter every day.

Everyone on the site is then automatically followed to the daily winner before being automatically unfollowed the next day.

It’s a pretty nifty idea. If you’re the daily winner, and people like your tweets, chances are at least some of them will stick around and keep following you.

If you’re one of the people on the site, you automatically get a new person to follow every day. It’s mutually beneficial, whichever way you look at it.

If you happen not to like what the person in question is tweeting, you can manually unfollow them during the 24 hour period.

Fame is ambitious too. It wants to be able to eventually give each of its daily winners as many followers as the queen of Twitter, Lady Gaga.

Right now it’s about one percent of the way to that target. The task might sound monumental, but what Fame does is add an extra level of gamification to that Holy Grail of Twitter: getting more followers.

Fame was created by a team of New York City-based designers who say they have no plans to monetise the site.

It’ll be interesting to see whether or not this policy changes if Fame takes off in a big way.