Live your brand at IMC Cape Town

These days everyone’s a marketer. We’re all trying to sell something, even if it’s only ourselves. Very few us have traditional training in the field, so it pays to get all the help we can get.

That’s where events like the Integrated Marketing Communications Conference (IMC) come in.

The conference which is set to take place of 5 and 6 June in Cape Town, claims that it will “cover all aspects of marketing, media, online and much more”.

Conference organisers say they have selected speakers from a number of select fields, “representing various communication channels”. Each speaker will reportedly give a brand new talk, sharing “their industry experiences, highlighting successful trends” and giving “practical tools to improve communication tactics”.

The keynote presentation will come from Prakash Patel and Tim Bishop, both senior players in the world of mobile marketing.

Other confirmed speakers include:

• Ivan Johnson (BBDO)
• Jason Xenopoulos (NATIVE),
• Mike Sharman (Retroviral)
• Suhana Gordhan (Black River FC)
• Keith Lindsay (Prima Integrated Marketing)
• Neo Mashigo (DRAFTFCB)

According to Daniel Marcus, Managing Director of LIVING YOUR BRAND and the driving-force behind the IMC Conference: “Delegates can look forward to new, fresh and exciting content from leading industry and corporate speakers, the ability to network with like-minded peers and of course interactive workshops.”

These interactive workshops will be hosted by the likes of mobile ad network InMobi, email and SMS communication platform pMailer, event and sponsorship specialist Stretch Experiential Marketing, and all round agency Ogilvy.