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Zynga wants users to draw brands on Draw Something

So, you’re on of the masses who love Draw Something. Would you still love it if you had to, say, find yourself drawing an Apple logo, or the McDonald’s arches?

If the game’s new owner Zynga has anything to do with, that may well be what you find yourself doing in the near future.

The social gaming giant wants companies to start paying to have their names or products they sell featured in game. According to AdAge the new revenue form will bolster what the game already gets from banner adverts and paid upgrades.

According to The Next Web, the first partner to come on board with the new plan in North America’s National Hockey League. The league will pay for users to draw Ice Hockey-related terms such as puck, Zamboni and goal.

Some brands might not even have to wait once they’ve signed up for the service. Zynga reportedly tested out brands such as Nike, KFC and Doritos in Draw Something before it officially launched the service.

The thing is, Zynga might actually need that extra revenue injection, especially as Draw Something is rapidly haemorrhaging users. According to AppData, the game has shed around 4-million users in the last month.

Author | Stuart Thomas

Stuart Thomas
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself to be thrown in the deep and did his best to stay afloat. When not fused with his keyboard, you can find... More