Facebook rolls out new features, beefing up Pages offering

Facebook seems seriously determined to boost its Pages offering. The social network today announced a raft of new features for the tool.

Having already begun offering admin roles and scheduled posts, the social network is now rolling unpublished page posts and Page admin permissions.

According to Facebook, unpublished Page posts were developed because admins frequently want to create Page posts that they can sponsor:

However, these Page posts usually contain information that are relevant to only a segment of the Pages’s audience, e.g., 50% off all women shoes in all the bay area stores. Moreover, these stories don’t contain information that is relevant to the Page’s identity and story, which is characteristic of the content that should be on the Page’s timeline.

The new feature works around this by allowing for posts that can be promoted as sponsored Page posts, but they don’t show up on the Page’s timeline. These posts appear only on the right hand side column, and not on the news feed.

Page admin permissions meanwhile came about, says Facebook, because a number of Page admins use third-party tools for Page content creation, moderation, engagement, or ad creation. In order for these tools to work, they usually require a Page admin to grant permissions for managing the Page to a third-party tool.

This feature allows you to dictate exactly what permissions you’re prepared for a third-party tool to have. Think of it as extension of the various admin roles you can already assign to the people who manage your pages.

According to specialist site All Facebook, the social network is also testing out subscriptions for Pages.