Facebook rolls out App Centre in major English-speaking countries

Facebook has rolled its App Centre to users in the United States, Australia, Canada, India, Ireland, New Zealand, South Africa, and the United Kingdom, a month after the portal first went live.

Anyone using Facebook in those countries will now see the App Centre on the bookmark on the left side of their home page on Facebook.com and in the Facebook apps for iPhone, iPad, and Android.

The social network claims that the App Centre has already “helped millions of people discover new mobile and web apps”.

The big winners so far appear to have been game developers, with the likes of Disney’s Marvel: Avengers Alliance seeing a growing percentage of new players “originating from the App Center”.

War Commander and Battle Pirates developer Kixeye has reportedly found that App Center traffic produces better than average revenue per user for its games.

Facebook does however seem aware of the fact that a large portion of its users don’t come from English-speaking countries and is accepting submissions from developers with translated apps for the App Center.

It also claims that the App Centre will help non US developers reach a global audience:

Some of the most popular apps and games on Facebook were built by developers based outside of the U.S., such as Diamond Dash (Wooga, Germany), Bubble Witch Saga (King.com, UK), Jetpack Joyride (Halfbrick, Australia), Angry Birds Friends (Rovio, Finland), Ninja Showdown (Noritown, South Korea), Soundcloud (Germany), Spotify (Sweden), and Deezer (France). The App Center makes it easier for people around the world to discover the best apps and games for them, wherever they are.

Essentially though, the App Centre makes navigating the apps already available on the social network a little easier.