Mobile network, broadcaster team up for neat location-based game

This is clever. African mobile giant Vodacom has teamed with broadcasting house Primedia for a social, GPS-based game called Gotcha.

The game will see listeners from the South African cities of Johannesburg and Cape Town chase down a virtual wallet, called Smart Money, in an attempt to win a share of R700 000.

Here’s how it works. You download the “Gotcha” app on your GPS-enabled smartphone. The app allows you to track Smart Money down to within 100 metres. Whoever has the digital wallet at the right time wins the cash.

Once you’ve got the digital wallet, you can see where other players are, giving you the chance to evade them.

The game starts on 13 August and runs until 8 September.