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Nokia takes swing at ‘dull’ iPhone 5 in new ad

Charcoal, black, white… people must be getting a little sick of the limited colours they can get their phones in. Well, that’s what Nokia thinks at any rate.

The Finnish mobile company has aimed a square blow at the austere colour scheme of the iPhone 5 with the new advert for its Lumia range of smartphones.

The flat animation style is reminiscent of Soviet propaganda posters, with Apple playing the role of the dour corporate giant, treating its customers like parts on assembly line (there are parallels with Apple’s 1984 portrayal of IBM). When one person dares to mention the word “colour” things transition to a decidedly funkier hue.

The world starts partying like millionaires at a cocktail party in the midst of prohibition. Who knew lumo-coloured phones could be so powerful?

Excpet it kind of has a point. The reason the reporters at Memeburn got into tech is because it’s fun, not because we wanted to waft through designer lounges, in designer houses, with designer phones. None of us drive Volvos.

The current Lumia range might have the same internals as its competitors, but hell the colours are a riot and that’s got to count for something right?

Author | Stuart Thomas

Stuart Thomas
Stuart is the editor-in-chief of Engage Me Online. After pursuing an MA in South African literature, he spent five years reporting on the global technology scene. Intrigued by the intersection of technology and work, he joined Engage Me as the editor-in-chief. He is a passionate runner, and recently ran... More

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