Mozilla, Red Bull, HTML5 and the unstoppable growth of mobile

The Mobile Entertainment Forum (MEF) 2012 Americas event brings together some of the biggest players in the mobile arena that shape and develop the future of mobile and the internet. With the firm and exponential growth of mobile computing, whether it be phones or tablets or whatever will come next, a lot of discussions at this year’s conference centred on free and open growth and how it will be shaped in the future.

South America came to the forefront as one of the fastest growing markets, the “app store” as we know it came under fire in a way and mobile security is set to be more important than ever. We chose the 5 most interesting and future relevant videos that are going to set more standards in this area of worldwide communication and entertainment.

Rick Fant, VP Apps and Marketplace, Mozilla

[youtube http://www.youtube.com/watch?v=s3ZOFD-wS9k&w=650&h=366]

Rick Fant surely raised some eyebrows with the idea that the “app store” as we know it should not be the only access point for consumers and developers to introduce and distribute apps. The idea of developer to consumer is a growing concept, and for one of the biggest players in the market to go that route is quite significant. It has long been a complaint of consumers that app stores can throttle the availability of apps in certain countries, indirectly fighting the growth of a free and open market.

Jonny Comparelli, founder and CEO, Qriket

[youtube http://www.youtube.com/watch?v=0V2jy8Ix0PI&w=650&h=366]

Jonny Comparelli is only 21 years old, but has built himself an empire through an app that lets you win money with QR codes by connecting all of the various ways that producers advertise and sell their products. QR codes were invented by Toyota in their manufacturing plant to track production and were just an average way of scanning products, but they found their way into consumerism. Comparelli explains what Qriket is all about, but what is very prevalent is how indirectly this is another example of how the world can connect through the most unnoticed of ways. It’s a simple idea, and simple ideas are normally the best.

Fabricio Bloisi, Founder and CEO, Movile

[youtube http://www.youtube.com/watch?v=dIeIQehPj74&w=650&h=366]

HTML5 is the preferred module for apps nowadays, but it has its limitations when it comes to certain tasks like games with high graphics or billing solutions, and is “not a general solution that fits everyone,” according to Bloisi. Yet it is showing itself as the dominant module for the future of mobile growth. Bloisi speaks about how the mobile world can go ahead smoother and faster by applying HTML5 better and more globally, and how South America has shown itself to be one of the fastest growing markets in the world together with Africa and Asia.

Bernhard Hafenscher, Global Head of Business Development, Red Bull Media House

[youtube http://www.youtube.com/watch?v=ZJOLFtcKcug&w=650&h=366]

The success of Red Bull is not to be scoffed at, as they are one of the biggest players in advertising and entertainment in the world. Hafenscher speaks about how Red Bull sees the future of how to connect people even more and touches on the Americas, specifically South America and Brazil, as one of their focus points. Brazil is going to have a few busy years coming up with the 2014 FIFA World Cup and the 2016 Summer Olympics, and Red Bull is not going to miss out on the action.

Richard Qiu, VP Business Development, TRUSTe

[youtube http://www.youtube.com/watch?v=5iwYzZ49JFQ&w=650&h=366]

Yes, we always have to abide by the law, even in the mobile world. But who has ever really read all the “terms and conditions”? With the world becoming more connected we are going to have to find some way of generalising that in a world wide sense. He touches on important points about the problems in that area and about mobile security. Even if it is something most people will not give two thoughts about, it is still the one thing that will always be prevalent in everything we do online. Like death and taxes you know…