• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Apple goes in for word association with its new iPad spots

Take a look at Apple’s new iPad ads. Gone is the austere cool usually associated with the Cupertino-giant. In its place is what appears to be an attempt at fun.

Both feature jazzy beats that border on cheesy and Sesame Street style word association. That’s a significant departure from the cerebral nerdiness of previous iPad apps. The ads also feature a selection of some of the most visually stirring and engaging apps available for the iPad.

While AllThingsD reckons the ads are hyper-actively catchy, we think they’re just a tiny bit patronising.

Author | Stuart Thomas

Stuart Thomas
Stuart is the editor-in-chief of Engage Me Online. After pursuing an MA in South African literature, he spent five years reporting on the global technology scene. Intrigued by the intersection of technology and work, he joined Engage Me as the editor-in-chief. He is a passionate runner, and recently ran... More

More in Video

'The Internship': the movie starring Vince Vaughn, Owen Wilson and Google

Read More »