Apple goes in for word association with its new iPad spots

By Stuart Thomas on 18 February, 2013 Stu_Thom4s

Take a look at Apple’s new iPad ads. Gone is the austere cool usually associated with the Cupertino-giant. In its place is what appears to be an attempt at fun.

Both feature jazzy beats that border on cheesy and Sesame Street style word association. That’s a significant departure from the cerebral nerdiness of previous iPad apps. The ads also feature a selection of some of the most visually stirring and engaging apps available for the iPad.

While AllThingsD reckons the ads are hyper-actively catchy, we think they’re just a tiny bit patronising.

Author | Stuart Thomas

Stuart is the editor-in-chief of Engage Me Online. After pursuing an MA in South African literature, he spent five years reporting on the global technology scene. Intrigued by the intersection of technology and work, he joined Engage Me as the editor-in-chief. He is a passionate runner, and recently ran... More