South Africa’s smallest businesses are punching above their weight when it comes to job creation – but the system is still actively working against…
5 things startups can learn from surfers

Surfing isn’t exactly the sport one would associate with startups, but there’s a lot to be learned from hanging ten that applies to the world of online business:
Know the conditions
Ideal surfing conditions are a cumulation of swell, tides and wind. Ideally, offshore conditions hold up he wave, giving the surfer more surface area on which to surf. Similarly, startups should have an idea of what their market’s conditions are — for example: knowing that iOS users monetise better than Android users means that iOS development takes precedence if you want to monetise early.
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