The Yuppiechef cult: how a startup sparked a religion

The Yuppiechef success story has been well documented, but until now, no one has been able to explain exactly how the kitchen utensils e-tailer has managed to evoke the type of fervent support that has catapulted the Cape Town company well into cult territory. Yes, cult. Exhibit A: a Pinterest page dedicated to customers who have submitted photos of their pets in Yuppiechef packaging.

The running theory is that Yuppiechef has mastered the art of customer service. It’s a strong hypothesis.

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