If you’ve just bought your first camera, you’re about to embark on an exciting journey into the world of photography. While modern cameras come…
The Yuppiechef cult: how a startup sparked a religion
The Yuppiechef success story has been well documented, but until now, no one has been able to explain exactly how the kitchen utensils e-tailer has managed to evoke the type of fervent support that has catapulted the Cape Town company well into cult territory. Yes, cult. Exhibit A: a Pinterest page dedicated to customers who have submitted photos of their pets in Yuppiechef packaging.
The running theory is that Yuppiechef has mastered the art of customer service. It’s a strong hypothesis.
Read more on Ventureburn.
