Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
What shutting down my business taught me about running one

This article is for you. So you can learn from my mistakes and go on to make some of your very own. My sense is that if we can start to share our business mistakes without fear, we can learn faster, fail with more flair, and generally get better at running businesses, managing people and making a difference.
I shut down my PR agency in November last year. It’s taken some time to get my ego out of way so that I could unravel exactly where I went wrong. So here, just for you, at the six-months-after-shutdown mark are the five most critical mistakes – and their lessons.
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