Knowing Africa’s markets in a digital divide

Where there’s a problem there’s a solution. Where there’s a solution there’s a business opportunity. Understanding what the gaps and success stories are in making a country ready for tech innovation and transformation is crucial for startups and potential investors alike. More relevant and better research could help define markets for potential entrepreneurs for example.

Location-based services are also good examples of how mobile internet connectivity could increase a company’s effectiveness and its market reach. The availability of internet stimulates both the creation and adoption of innovative applications to further progress economies. But in countries with low internet penetration, how can ventures adapt to markets in Africa where digital divides exists?

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