Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it.
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Gnip gave me access to the Tumblr firehose a little while back and I used it to collect a random sample of more than 300 000 posts. I analyzed that dataset and found several points of interest to anyone looking to market themselves on the platform.
This article by Dan Zarella originally appeared on Danzarella.com and is republished with permission.
