F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
More than filters: the science of Instagram [Infographic]
When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media…
How has the effectiveness of different kinds of Facebook post changed in the past 3.5 years?
Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier,…
Want more retweets? Use images [Infographic]
If you’re looking for a load of retweets, something which will inevitably help push your Twitter handle out there, then you should probably start…
Social calls to action might not be cool, but they work [Infographic]
People in traditional marketing and sales teams have known for years and years that if you want someone to take a specific action, you…
Want more likes and comments on Tumblr? Here’s how to get them
Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr….
Want retweets? Here are the 7 most powerful calls to action
I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my…
Winning at Instagram is all about hashtags [Infographic]
One of the quickest growing social media platforms on the web at the moment is Instagram, but there’s a lack of marketing data about…
Turns out email subscription popups really do work
I’ve had several conversations about the email subscription popups new visitors to sites are likely to see. Many of the most experienced people in…
How you can use Twitter to map people’s emotions
There are all sorts of tools out there for measuring social media sentiment. They’re incredibly useful to brands and journalists alike. But what if…
How to get more pins and repins on Pinterest [Infographic]
Data about Pinterest is sparse because it’s been slow to release its API, but I was able to utilise search engine APIs to pull…
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