Will Total Send’s aggressive pricing disrupt the email marketing space?

People are spoiled for choice when it comes to email marketing services. For example, internationally there is MailChimp, iContact, Benchmark and Campaign Monitor, while Everlytic, and Graphic Mail have made their marks on the South African market. Dashing into the fray comes Total Send, an email marketing service from Cape Town. It’s pièce de résistance? Aggressive pricing.

Total Send’s founder Luke Wingfield Digby believes that the pay-per-click (PPC) advertising and search engine optimisation (SEO) scenes have become too crowded and expensive. His experience with a previous venture showed that the best return on investment for online marketing efforts came by way of email marketing. Digby’s opinion is not unfounded. A recent study found that email marketing is still one of the strongest forms of B2B marketing today.

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