Thirsty for an ice cold draught? Pour one…with your mind!

Pouring the perfect draught is no mean feat. It takes time and skill before you can get the perfect beer to “head” ratio. But what if you tried to do it with your mind?

Well Castle Lite, a low carb beer from brewing giant South African Breweries, recently gave people the chance to find out.

As part of its latest event, the brand introduced the Extra Cold Mind Reader which rewarded people with a cold Castle Lite draught if they managed to keep their minds cool, even when presented with images of extreme heat.

“By simply measuring concentration levels over a period of time, we are able to allow your mind to trigger a real world reaction, in this case an automated pouring of a perfect -4 degrees Centigrade/Celsius Extra Cold Castle Lite draught,” explained Nandus du Plessis, Digital Manager for Castle Lite. “The longer you think about Extra Cold the more beer is poured. This showcases the power of the user’s mind control.”

Conceived and developed by digital agency HelloComputer, the machine utilises an EEG headset, which is calibrated to record the brain waves along the scalp by measuring the brain’s spontaneous electrical activity over a short period of time. The Extra Cold Mind Reader headset detects specific signals, such as conscious thought, emotion and facial expression and uses these signals to control their experience.