Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Virtually a reality: why VR is no longer a lucid dream

Folks from the ’80s and ’90s dreamed of a day when they would be able to strap on a giant piece of headgear, press the power button and be transported to a fantasy world, removed from the dangers, drama and hardships of day-to-day living. There’s an obvious appeal to the kind of escapism virtual reality affords. When life has you down, wouldn’t it be great to be able to escape to an ideal world without ever having to leave your own home?
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