Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Don’t knock copy-cat innovation, it fuels the real stuff

Google wanted a more networking-friendly Facebook, so it created Google+.
Apple’s team wanted its own navigation app, so it tried its hand at Google Maps.
Facebook didn’t want to miss out on Snapchat-sized success, so Facebook whipped up its own app, Poke.
Tech companies are notorious for copying each other’s products and services, essentially “stealing” ideas. While some consumers get frustrated with companies releasing copycat products, the reality is that this game of one-upmanship results in better services for the consumer.
Read more on Ventureburn.