Check out the cool new interactive video for Bob Dylan’s ‘Like a Rolling Stone’

It’s one of the most important songs in Rock history — indeed it’s been voted that on a number of occasions — and now Bob Dylan’s “Like a Rolling Stone” has a video that just about comes close to matching its majesty.

Developed by digital media specialist Interlude, the interactive video allows you to skip through a number of virtual TV stations with the characters on each channel lip-syncing to the words in the song.

“We’re forever looking for compelling, creative ways to distinguish our artists and their music from the din. The Interlude treatment of “Like a Rolling Stone” provides us with a unique, playful, highly engaging platform from which we can reach – and ideally attract – Dylan fans from across the spectrum,” said Adam Block, President of Sony Music/Legacy Recordings.

“As a musician myself, I can’t imagine a more thrilling project to be a part of than helping create the first video for ‘Like a Rolling Stone,’ which is widely regarded as one of the greatest songs of all time,” said Yoni Bloch, founder and CEO of Interlude. “The song has repeatedly been voted the No. 1 Greatest Song of All Time by Rolling Stone, and is generally regarded as revolutionary, influencing both artists and popular music around the world. Like the song, we hope Interlude will inspire creative professionals everywhere to develop new and unique ways to tell stories through video.”

The video is being released in conjunction with the latest Bob Dylan box set and, as Mashable notes, more channels are set to be added in the near future.