Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
Fitbug Orb: the cute, cheap fitness tracker with serious guts

Getting fit used to be an endeavour that involved you, a pair of running shoes and an open stretch of road. Perhaps, if you were more into channelling your frustrations into carefully aimed kicks and jabs, you’d need a punching bag. Maybe a small MP3 player if you preferred musical accompaniment while lifting weights, or a giant inflatable ball while you focused on your core. Then came the smart devices and the wearable tech trend.
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