South Africa’s online dating scene is shifting in 2026 as users move away from endless swiping toward niche apps focused on values, safety, and real connection.
Makeoverly gives beauty consultation in the digital age a makeover
By some predictions the global beauty care products industry is set to grow to US$265-billion by 2017.
VC firms are aware of the trend. Abroad, Andreessen Horowitz, Jay-Z’s VC company, poured US$10-million into cosmetics startup Julep, while Ipsy, the monthly beauty box subscription service of vlogging sensation slash entrepreneur, Michelle Phan, pocketed US$3.8 million from Crosscut Ventures and Amalfi Capital.
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