Smart companies connect with their ecosystems to co-create solutions

Companies are confronted with big problems every day. An agrarian society looking for new business models to compete more effectively, a bank needing new growth sources to combat the effects of a declining market, a courier firm pressured to transport with zero defect to protect sensitive cargo, a technology company looking to be first to market –- these are by no means outlandish dilemmas.

But solving them, even when the correct strategy is apparent (as in these examples), often requires enormous effort and resources, notes a recent Harvard Business Review article.

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