ChatGPT may only be the tip of the iceberg when it comes to incoming AI (Artificial Intelligence) tools for marketers. There are more AI…
Companies are confronted with big problems every day. An agrarian society looking for new business models to compete more effectively, a bank needing new growth sources to combat the effects of a declining market, a courier firm pressured to transport with zero defect to protect sensitive cargo, a technology company looking to be first to market –- these are by no means outlandish dilemmas.
But solving them, even when the correct strategy is apparent (as in these examples), often requires enormous effort and resources, notes a recent Harvard Business Review article.
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