Don’t discount Durban when it comes to South Africa’s digital landscape

Durban is renowned for its beaches, surfers and sharks. Durban is also an up-and-coming digital and media force that could soon give the big players a run for their money.

Home to some serious contenders in the web and app development space in South Africa, including SA Web Design as well as a range of new and existing digital marketing advertising agencies such as Paton Tupper, and big businesses such as Unilever and Mr Price, Durban is becoming an interesting hub for digital marketing and media creatives.

Cath Jenkin, a freelance “Durban-proud” copywriter, media consultant and columnist, attests to Durban’s digital and media clout. “Just a short look around my address book will tell you that Durban’s digital media work actually serves a far bigger audience than just the town itself. Events like Durban Digital Day bring the East Coast’s digital media world to life, and spotlight it in a way that is so necessary. If Durban were such a “sleepy hollow” as is often alleged (usually by people who’ve never even visited), then many of us who do work in online realms would probably be selling surfboards at the beach.”

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