Building a successful business means getting screwed [SMWLagos]

If you’re going to start an internet business in Nigeria, get ready to be screwed. That’s IROKO Partners‘ founder Jason Nkojo’s biggest takeaway from the company’s journey since its inception.

In the last three years, the company has become synonymous with Nigerian content using the infectiously popular Nollywood as a segue, but getting there hasn’t been particularly easy.

The early days of the company mostly involved Njoku negotiating rights for movies in Nigeria. It’s a not hard to see why he went into the business. Nollywood was insanely popular before he got there, as was the Nigerian music industry.

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