Ghana’s Start Smart is a unique online bookkeeping service for entrepreneurs

A new Ghana-based startup wants to give small African businesses a leg up via an online portal that provides tools and resources for financial management.

While studying Economics and Management Studies at Princeton University, Start Smart founder and CEO Juliana Taylor became interested in emerging markets and business development within those regions. “I enjoyed the prospect of being in an environment that was unpredictable and would constantly challenge me,” she explains.

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