5 reasons why Africa hasn’t embraced social business software… yet

Africa’s adoption of social business software (SBS) has been at a much slower pace when compared to other continents. In fact, a recent visit to the US lifted the lid on a maturing market for SBS, a trend local businesses would do well to take note of. Enterprises across industries are using this approach to business supported by class software for high-impact engagement of various corporate audiences, unlocking huge value in doing so.

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