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Ventureburn • 27 May 2014

Rethink Education: a startup’s crusade to revolutionise the way we learn

By Jacques Coetzee: Staff Reporter

Rethink-lead

Based in South Africa, Douglas Hoernle went from working in the Cape’s wine industry to the edtech space when he co-founded the startup Rethink Education. He says that his family always had a passion for education and that he was looking to do something with a greater, lasting social impact than what the fine arts of the wine industry has to offer.

He looked at one of the fathers of modern elearning for inspiration — Salman Khan — who’s the founder of the incredibly popular Khan Academy, a non-profit online education platform. His company have served as a popular muse for current startups in the edtech space.