M-Pesa relaunches in SA: refined strategy, massive roll-out

Vodacom’s well-known mobile money transfer service M-Pesa is having a second go at South Africa’s mobile market. The telecom giant announced that, after two years of assessment, it’s relaunching the mobile payment service which is set to transform the way South Africans bank.

The Kenyan mobile service was first launched by Safaricom in 2007, where it has proved to be exceptionally popular, with over 70% of the adult population relying on the service. M-Pesa was then introduced in 2010 to South Africans via Vodacom with little success.