Nifty250: the photo printing startup making a name (and profit) on social media

It sounds like the kind of pitch that would leave any investor with a disbelieving smile and a pile of cash stashed safely in a bank account that isn’t yours. You want to start an online social photo printing service? In South Africa? A country which has a tiny ecommerce industry and less than a million Instagram users — because the most-owned smartphone (BlackBerry) doesn’t even support the hipster app? Ha. Next, please.

It sounds crazy, but it’s working for Nifty250. The Cape Town-based startup is a self-funded printing service which is not only scraping by, but making a profit from printing Polaroid-style Instagram photos. Users simply connect their Instagram account, click on the photos they want to print, and wait for the courier to arrive.

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