Times Media Group’s Vidi brings video-on-demand to South Africa

Vidi launch

Call it the Netflix of South Africa, but Times Media Group’s Vidi video-on-demand service goes live today and hopes win over those who can’t stand to watch moving pictures on a cable box any longer.

Offering both a monthly subscription option (for R149) and an instant rental option, which demands anything from R15 for a library title to R27 per newly released picture, there are no contracts associated with the service. Times Media Group notes that users can choose to leave the service whenever they choose. And unlike traditional TV, there is no scheduling, allowing users instead to pick and choose what they fancy.

Requiring a relatively swift internet connection, Vidi will adapt to the internet latency and speed to optimize picture quality, according to the group. The service will also work on a multitude of devices too, including Apple iOS and OSX as well as Android.

Vidi offerings
Andrew Bonamour, CEO for Times Media Group, notes that this is a massive leap forward for digital entertainment in the country:

Vidi represents a significant step in Times Media’s evolution to a multi-platform media and entertainment company. It reflects a new entrepreneurial and innovative mindset for the group that we believe will bring long term growth and sustainability.

”We have secured some of the very best available content from the biggest names in the industry. We will be constantly refreshing our offering with new and exciting films and series,” adds Andrew Gill, MD of Broadcast and Content at Times Media Group.

The service houses over “1000 hours” of series, including shows like Breaking Bad, Greys Anatomy, Cougar Town and Brothers and Sisters, to name a few, and over 100 movies to choose from, including new titles like Divergent. There’s also a “Kids Playzone”, which as its name would suggest, houses some content for the kiddies.

The service goes live today and is available on the official website. For those wanting to dip their toes into the pool of content, Vidi is offering a 30-day trial period.



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