In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
Ecommerce sites are taking the chequered flag when it comes to the youthful car buyer market
South Africans in the market for a car are increasingly turning to online classified sites to conduct research about their next ride and to purchase it. In fact, Google Trends confirms a substantial growth in online traffic related to cars since 2009.
The time has come for dealerships to take online showrooms seriously and to move more of their advertising budget online to make sure they have a presence where their buyers are. Traditional advertising mediums have their place, but buyers are increasingly online where they’re conducting thorough research and purchasing higher value items such as cars.
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