Vouch wants to change the face of mobile advertising in SA using rewards

Apart from the heaps of phones active in the market, South Africa’s mobile space is becoming more and more exciting. With a growing middle class and cheaper hardware diversifying the market, the country should take a healthy slice of Africa’s mobile ad market, which is expected to reach a massive US$1.3-billion by 2016. Whether this bulk of cash will be dominated by a few digital giants or by the many upcoming startups remains to be seen, however.

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