Coco-Cola thinks spilling Coke on a server can save the web from trolls

Anyone who’s ever spilled Coke on a piece of electronics knows that it’s pretty much a death knell for that particular device. If the Coca-Cola company is to be believed however then spilling its sugar-fueled drink on a server can rid the web of trolls and all negativity in general.

That’s the message the beverage giant pushed out during Sunday’s Super Bowl, an event which means as much to US advertisers as it does to the country’s sports fans.

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The ad ties into a wider #makeithappy campaign, which is aiming to flood the web with happiness and kill all the negativity online. On Twitter for instance, people can reply to negative tweets using the hashtag #makeithappy and the team at Coca Cola will find a way “happify” the tweet’s content.