Facebook launches live video-streaming feature for celebrities

Facebook is venturing into live video streaming. The social networking app has launched Live, a new way for public figures and fans to connect. With Live, the company says, public figures can take their fans behind the scenes, host Q&As, share announcements and more.

With Live users can also interact, watch the live broadcasts or choose to watch the video later on the public figure’s Page. Users comment on, like or share the video while watching a live broadcast.

The celebrity in question is also able to see and respond to the comments. Users can see when their friends or other public figures start watching the live broadcast.

Live is available in Facebook’s Mentions app — a platform that makes it easy for public figures to talk with their fans and each other. Users can discover these live videos from public figures they follow in their News Feed.

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With more than 900 million people connected to celebrities on Facebook, Live makes sense for public figures that are already commanding a huge following on Facebook.

Services like Meerkat and Periscope force celebrities to build another channel following. Live makes it easier for celebrities to reach their fans.

The other advantage of the Live feature is that, unlike Meerkat and Periscope, videos are not automatically deleted.

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The live-streaming capabilities are not available to the normal user as yet and there is no word on when it will be.

Users can in the coming weeks look forward to live broadcast by Dwayne The Rock Johnson, Serena Williams,Luke Bryan, Ricardo Kaká, Ashley Tisdale, Lester Holt, Martha Stewart, Michael Bublé and more.

If you are a public figure with a verified Page, you can get Facebook Mentions and give Live a try today.