What can brand researchers learn from startups?

Startups are trending. But it’s not only because they’re seen as cool. Rather, it’s their ability to go from an idea or concept to a fully-working product so quickly.

When you adopt lean principles, you can start to see the flow from concept to draft to execution and, most importantly, the process of testing and improving a product or service. Brand researchers are catching on.

In today’s diverse consumer market where consumers are more powerful and well-informed than ever before, the ability to trial their campaign, product or service in a manner that’s open to change holds huge potential.

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