M4JAM now allows brands to do DIY research campaigns

South African microjobbing and research startup M4JAM has announced a new feature that allows brands to conduct their own consumer research.

The feature, called JAM FACTORY, is designed to empower brands and businesses to create, manage and run their own campaigns on M4JAM from their desktops, the company says in an official press release.

By signing up on the JAM FACTORY, brands and businesses can create a new mobile research campaign using a standard template created by Pondering Panda, the survey startup recently acquired by M4JAM. Most popular standard templates include: Website Feedback, Social Channel Feedback, Advert Recall, Brand Awareness and App Download.

According to the release, campaigns that are activated on JAM FACTORY will be visible as jobs to M4JAM’s 90 000-strong jobber army. Each campaign will have its own online analytics dashboard, showing results and trends taking shape in real time.

Read more: M4JAM acquires digital research company Pondering Panda to fuel African expansion

If brands don’t find a suitable template included in the Mystery Shopping, Brand Activation, Merchandising and Product Engagement categories they can reportedly “ask the Panda” for help and “M4JAM will ensure that their specific requirements are catered for”.

“The JAM FACTORY will give our clients the highest quality data and deepest real-time insights in a fully automated and cost-effective manner,” says M4JAM founder Andre Hugo. “This will allow them to engage seamlessly when they want to without having to phone a sales person.”

For every new campaign activated on JAM FACTORY in September and October, M4JAM will donate five percent of the jobber pay out value, from their gross profit, to women and children’s development organisation, Masikhule. The proceeds will go towards helping them build a library.