Ideo: the mattress startup that wants to look after your sleep

Purchasing a mattress can be a tiring, frustrating process; there are a lot of sales hoops to jump through. Ideo is the startup looking to make purchasing mattresses easier with its own online store and product. The it may not be a fintech solution or a Uber-style business, but it’s a damn fine idea.

“Everyone has a mattress shopping story as I found out,” says Robin Jones, CEO and founder of Ideo.

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