What a Rwandan motorcycle taxi startup can teach Uber

With its relentless expansion, you’d be forgiven for thinking that Uber is an indomitable force. But there’s another transport market, African motorcycle taxis (‘motos’), where Uber will have to go a long way to beat the leaders in the field — Safemotos — a fast moving startup based in Kigali, who were recognised in the 2015 NT100.

I was lucky enough to meet with Nash and Peter, a passionate and dynamic founder team, while visiting Kigali. Other than the obvious financial potential of the SafeMotos, they explained how it’s addressing a clear social need for improving motorcycle taxi safety. Given that 80% of all road accidents in Kigali involve motos, and that you’re currently 363 times more likely to die taking a moto than a regular vehicle in the UK, they have a good point.

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