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10 words/phrases we encounter too much at Burn Media

Being a tech journalist is a dream job for me but, as with any job, it does have a few drawbacks.

One of those is that you’ll be bombarded constantly with buzzwords that mean nothing and add even less to the subject. In no particular order, here are a few words we wish would just go away.

Creative – You hear this a lot when people describe what they do. This is right up there with “social media rockstar” and “design guru” as one of the most generic job titles around. Get a proper title.

Lean – Olympic swimmers are lean. Assigning three jobs to one employee isn’t lean — that’s cheap.

Disruptive – If I had a coin for every time a startup claimed to be disruptive, well, I wouldn’t invest it in them. Unfortunately, this is a “boy who cried wolf” situation, because whenever a “disruptive” company truly does show up, it’s hard not to be cynical.

Digital – So you work in “digital”? You know that Casio watches are digital too, right?

Touch base – When talking is too mainstream, you touch base, apparently. This also sounds like a lewd gesture.

Revert – “I will revert soonest” — to what, homo habilis? Revert doesn’t mean what you think it means.

Stakeholder – Unless you’re Buffy or Blade, you’re not a stakeholder.

Influencer – Having 50 000 followers who all scroll past your sponsored tweet doesn’t count as influencing.

Organic – Things happen. That’s how life works. You don’t need to tag “organically” to the end of it.

Going forward – You hear this one a lot when talking about planning. Unless you can time travel, “going forward” is the only direction we’re talking about here.

Featured image: John Keogh via Flickr

Author | Hadlee Simons

Hadlee Simons
Terrible puns make Hadlee Simons difficult to work with, but he brings over seven years of tech journalism experience to the table. When he's not at work or watching motorsport, he's in the foetal position on a jiu jitsu mat. More

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