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Namibia’s ‘shithole’ video campaign reaches 600m users online
Earlier this month, we uncovered a novel advertising campaign subverting Donald Trump’s “shithole countries” remark. We thought it was pretty damn funny. And it seems that the world largely agrees.
Published on Namibian rapper EES’s YouTube channel and commissioned by the Gondwana Collection, the video gives viewers a tour of Namibia’s “shithole” attractions, including the country’s host of wildlife and natural beauty.
It has now been viewed over 89 000 times on EES’s channel, and more than 476 000 times on Gondwana Collection’s.
In a press release analytics firm Meltwater explained that more than 1000 articles were penned about the video, with a combined theoretical reach of 662-million people in 45 countries.
An additional 13-million people reportedly saw the video on social media.
Google search data highlighted that queries for “shithole Namibia” were big in South Africa, Austria, the Netherlands and Germany soon after the video was published.
Watch the video, and read Memeburn’s original piece here.
Feature image: screenshot via YouTube/EesTV
