marketing

Everyone is on WhatsApp, so why isn’t your contact centre?

When was the last time you sent an SMS in your personal capacity? Chances are that it’s been a while. Now, think about how…

SMS is still the best way to reach South Africans, but you need the web to engage them

It’s a commonly accepted truth that South Africa is a mobile-first country. The numbers bear that out too. As of 2019, there are an…

How user intent influences SEO success

If user intent is still not something that you are including in your SEO strategy, you are missing out on the chance to convert…

Don’t just read about these email marketing trends, implement them

Every year, trends pieces erupt like mushrooms across the internet, informing readers with everything from what clothes to buy to what wall colours they…

6 big trailers and ads from the 2019 Super Bowl

On Sunday, the 53rd edition of the Super Bowl took place in Atlanta, USA, and as the American sporting tradition dictates, a number of…

Gillette ad addressing toxic masculinity draws heavy criticism online

On Tuesday, personal care company Gillette posted a short film titled “We Believe: The Best a Man Can Be” to YouTube, which has sent…

Twitter thinks SA rapper Nomuzi Mabena staged a car crash for publicity

South African musician and entertainment personality Nomuzi Mabena has been accused of staging a car crash by the people of Twitter. In the live…

Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

This week, South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made…

Hey C-Suite: use data-based marketing, just don’t be creepy

Today’s business landscape is challenging and complex. So with the promise that ‘data’ is the answer, and swayed by the promise of ROI that…

Dolce & Gabbana offends China, then claims its Instagram was hacked

Italian fashion brand Dolce & Gabbana is facing a huge PR dilemma after a tone-deaf advertisement was published to social media, mated to leaked…

Brand safety: it’s about more than fake news

All around the globe, brands have come under increasing scrutiny for (inadvertently) funding fake news. While it’s an issue that has deservedly received a…

Google recruits Will Smith to flaunt the Pixel 3’s selfie mode

Google hasn’t really done much to market its Pixel devices. But after the Pixel 3 launched earlier this month, the company’s seemingly all in….

Bad data is harming your email marketing efforts: here’s how to fix it

Anyone who’s spent any time around the marketing space knows how valuable data is. It’s no accident that the value of data is frequently…

Watch this painted elephant ‘fly’ across a billboard

Billboards can be obnoxious pimples on the picturesque face of South Africa’s beautiful landscape, but this example is perhaps an exception to the rule….

Nando’s latest ad throws shade at South Africa’s brand campaigns

If you thought Netflix nailing DStv was harsh, or Cell C mocking Rain’s LTE service was crude, you’re going to love Nando’s shade at…

How your competitors can help you improve your digital marketing

Death and taxes are two big guarantees in life, and if you’re running a business, then sturdy competition is another one of these certainties….

Netflix’s ‘Man in a Van’ ad is really going to annoy satellite TV companies

It’s safe to say that Netflix South Africa has adopted the Wendy’s brand of guerilla marketing, this after its latest ad dropped in the…

Dear Digital Industry, it’s time to break data creativity out of their silos

“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your…

The future of marketing is data-driven, creative, and (most importantly) people-based

For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or…

This ‘Kitten Kollege’ YouTube series is the cutest thing you’ll watch today

Okay, so I’m a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in…

The omni-channel experience and its true definition

The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of…

Data analytics and its impact on your business

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything…

Boeing’s parking its grounded 737 MAX planes in car parks

Cape Town dam levels back above 50% after weekend’s winter storm

Ethiopia’s been without internet for more than 48 hours

African VC funds in for a bonanza, with Germany’s €1bn Africa fund

Ozow nets follow-on funding from Kalon Venture Partners for Series-A round

Village Capital Africa Agriculture applications close this Friday

Harry Potter: Wizards Unite pales in comparison to Pokemon Go at launch

Harry Potter: Wizards Unite is now ready to play in South Africa

Keep the kids busy these holidays with the new Huawei Mediapad M5 lite [Sponsored]

Audi’s new cars in Germany will count you down, pace you to green lights

Two Ford Focus trim levels also found to have lock issues

South Africa’s govt ministers really love German cars and big Toyotas report reveals