marketing

Google antitrust action: Will it help or hurt SA advertisers?

Google and Alphabet CEO Sundar Pichai’s trip to Congress to answer questions from the House Judiciary Subcommittee on its digital advertising dominance is indicative…

Nando’s latest ad campaign takes a cheap, sanitised shot at a rival

If I see another person shouting “wash your hands” on social media, I’m going to go insane. That said, I’ll allow Nando’s latest savage…

Beyond 2020: Why email marketing will be relevant for a long time to come

Email is rapidly approaching its 50th anniversary, having been with us since 1971. And while most technologies invented half a century ago now feel…

Brand recognition is vital to success: SMS can help small businesses build it

Smaller businesses face numerous obstacles when it comes to surviving, never mind taking on the bigger players in their fields. One of the biggest…

Apple drops a wedding cake on an iPhone 11 Pro, because advertising

With the launch of its iPhone 11 Pro range last week, Apple also dropped a pair of promotional ads showing off the device’s triple-camera…

Who knew an ad for Apple AirPods could be this adorable?

Product advertising is supposed to fill you with a lust for that product, even if you don’t need it. Apple probably wrote the damn…

Google ditches the desserts in its biggest Android rebrand yet

It seems that it’s just too difficult to think of a dessert that begins with Q. Google on Thursday announced a number of marketing…

Why email is one of the most powerful tools for building customer trust

email. Those that get it right stand to reap massive rewards, not least because loyal customers spend more. Because trust is built over time,…

Centralising your marketing data is key for business growth [Opinion]

A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing…

Everyone is on WhatsApp, so why isn’t your contact centre?

When was the last time you sent an SMS in your personal capacity? Chances are that it’s been a while. Now, think about how…

SMS is still the best way to reach South Africans, but you need the web to engage them

It’s a commonly accepted truth that South Africa is a mobile-first country. The numbers bear that out too. As of 2019, there are an…

How user intent influences SEO success

If user intent is still not something that you are including in your SEO strategy, you are missing out on the chance to convert…

Don’t just read about these email marketing trends, implement them

Every year, trends pieces erupt like mushrooms across the internet, informing readers with everything from what clothes to buy to what wall colours they…

6 big trailers and ads from the 2019 Super Bowl

On Sunday, the 53rd edition of the Super Bowl took place in Atlanta, USA, and as the American sporting tradition dictates, a number of…

Gillette ad addressing toxic masculinity draws heavy criticism online

On Tuesday, personal care company Gillette posted a short film titled “We Believe: The Best a Man Can Be” to YouTube, which has sent…

Twitter thinks SA rapper Nomuzi Mabena staged a car crash for publicity

South African musician and entertainment personality Nomuzi Mabena has been accused of staging a car crash by the people of Twitter. In the live…

Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

This week, South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made…

Hey C-Suite: use data-based marketing, just don’t be creepy

Today’s business landscape is challenging and complex. So with the promise that ‘data’ is the answer, and swayed by the promise of ROI that…

Dolce & Gabbana offends China, then claims its Instagram was hacked

Italian fashion brand Dolce & Gabbana is facing a huge PR dilemma after a tone-deaf advertisement was published to social media, mated to leaked…

Brand safety: it’s about more than fake news

All around the globe, brands have come under increasing scrutiny for (inadvertently) funding fake news. While it’s an issue that has deservedly received a…

Google recruits Will Smith to flaunt the Pixel 3’s selfie mode

Google hasn’t really done much to market its Pixel devices. But after the Pixel 3 launched earlier this month, the company’s seemingly all in….

Bad data is harming your email marketing efforts: here’s how to fix it

Anyone who’s spent any time around the marketing space knows how valuable data is. It’s no accident that the value of data is frequently…

Watch this painted elephant ‘fly’ across a billboard

Billboards can be obnoxious pimples on the picturesque face of South Africa’s beautiful landscape, but this example is perhaps an exception to the rule….

Earthquake trends on Twitter after tremors hit Cape Town

YouTube introduces more age-restriction features

Kenyan Startup Bill to support local entrepreneurs

Innovation Fellowship Programme secures funding

Facebook to open an office in Lagos in 2021

WD_Black P50 Game Drive: convenience and speed for your gaming rig [Review]

S20 FE: Samsung launches Galaxy S20 Fan Edition – expected price for South Africa

Everything you need to know about the affordable Huawei MatePad T8 tablet [Sponsored]

The Starlet is Toyota’s new value car – price for South Africa

Top Tips to Get the Right Motor Trade Insurance Policy [Sponsored]

Hyundai’s radical new Tucson coming to SA