It’s a woman’s (virtual) world: how girl gamers are dealt a rough hand

With the nearly simultaneous launches of the PS4 and the Xbox One, the gaming world is abuzz. Internet pictures abound with young men hugging their new gaming console. The PS4 commercial shows two guys fighting it out in armor, sports cars, and tac gear. The Xbox One commercial has four men and one woman being called out of their real life into the Xbox world. The woman in the commercial only uses the console to watch movies, whereas the men are playing the first-person-shooter and racing games.

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