SureGifts is Nigeria’s premier gift card startup targeting the corporate world

Many Nigerian startups have set up operations Yaba, the district of Lagos most frequently compared Silicon Valley and home to tech companies like Africa Internet Group (owners of Jumia, Kaymu and other booming startups). But at least one startup is operating elsewhere. And the founders of git-card SureGifts say they’re doing just fine without easy access to accelerators and innovation hubs.

I sat with the three co-founders — — Adeoye Ojo, Babafemi Lawal and Olaoluwa Samuel-Biyi — at their operational base on Lagos Island, a few kilometers away from one of the major beaches in Nigeria. They said the company’s journey started about one year and six months ago when the three, all ex-employees of ecommerce giant Jumia Nigeria, observed that many people buying stuff online were doing so to get gifts for their loved ones.

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